How Men and Women Differ When Buying New Cars

How Men and Women Differ When Buying New Cars

Berman's Infiniti/Flickr
By Yuval Rosenberg

We all know men and women are different when it comes to money. Studies have found that women tend to be less self-assured and thus more considered and conservative in making financial decisions. That carries through to buying a new car, as the infographic below from Kelley Blue Book shows.

Recent surveys have found that Americans are increasingly skipping repeat visits to dealers’ lots — and in some cases even bypassing test drives — in favor of online research. Even so, the KBB study of about 40,000 U.S. adults found that women are more interested in features and safety while men are more likely to focus on styling and pursue a specific brand and model. KBB also found that, “while men are more likely to view their cars as tied to their image and accomplishments, women are more likely to see them simply as a way to get from point A to point B.” As a result, men want more trucks and luxury sedans while women are more likely to go for non-luxury Asian brands of SUVs and sedans.

Related: Car Sales Are on Pace to Do Something They Haven’t in 50 Years​​

Here are some other differences in how the car-buying process plays out:

New Car Buying

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