Privacy-Focused DuckDuckGo Search Engine Says Traffic Has Soared Since Snowden Leaks
If you haven’t yet heard about DuckDuckGo, you probably will soon.
On its face, the search engine looks much the same as any other. A little more sparse, maybe, but nothing much separating it from, say, Google. There’s a logo and a box for your search.
Where it differs from its peers, though, is what happens when you hit enter.
Though silly in name, DuckDuckGo has a serious ethos: protection of user privacy at all costs. The engine, launched in 2009, shies away from the personalized filter bubbles so adored by search giants like Google and Bing, refusing to track searches or store user data. Users have the option to completely anonymize their search by routing it through the anonymizing TOR network, rendering it even more invisible to prying eyes. DuckDuckGo earns money through simple keyword-targeted advertising, steering clear of the tracking cookies used by more sophisticated ad campaigns.
Though the slavish dedication to privacy has its drawbacks — for example, results are less tailored to the user searching for them, and thus more likely to be irrelevant — the search engine has seen 3 billion searches a year and has a firm community of fans who are attracted to the site’s long-standing defense of user privacy.
Related: News Companies Have Good Reason to Fear Facebook
That ethos seems to be paying off. Gabe Weinberg, CEO of the Pennsylvania-based company, told CNBC last week that the search engine’s traffic has grown 600 percent since Edward Snowden’s 2013 revelations about the large-scale spying conducted by the government. DuckDuckGo’s search traffic was further assisted last year when Apple integrated it into the Safari mobile browser.
DuckDuckGo’s traffic is still tiny compared to the big players — the 3 billion searches a year that Weinberg claimed to have on CNBC is pretty much the same amount of searches that Google traffics in a single day. But DuckDuckGo expects steady growth as average users become increasingly educated about their privacy.
Coming Soon: Deductible Relief Day!
You may be familiar with the concept of Tax Freedom Day – the date on which you have earned enough to pay all of your taxes for the year. Focusing on a different kind of financial burden, analysts at the Kaiser Family Foundation have created Deductible Relief Day – the date on which people in employer-sponsored insurance plans have spent enough on health care to meet the average annual deductible.
Average deductibles have more than tripled over the last decade, forcing people to spend more out of pocket each year. As a result, Deductible Relief Day is “getting later and later in the year,” Kaiser’s Larry Levitt said in a tweet Thursday.
Chart of the Day: Families Still Struggling
Ten years into what will soon be the longest economic expansion in U.S. history, 40% of families say they are still struggling, according to a new report from the Urban Institute. “Nearly 4 in 10 nonelderly adults reported that in 2018, their families experienced material hardship—defined as trouble paying or being unable to pay for housing, utilities, food, or medical care at some point during the year—which was not significantly different from the share reporting these difficulties for the previous year,” the report says. “Among adults in families with incomes below twice the federal poverty level (FPL), over 60 percent reported at least one type of material hardship in 2018.”
Chart of the Day: Pragmatism on a Public Option
A recent Morning Consult poll 3,073 U.S. adults who say they support Medicare for All shows that they are just as likely to back a public option that would allow Americans to buy into Medicare or Medicaid without eliminating private health insurance. “The data suggests that, in spite of the fervor for expanding health coverage, a majority of Medicare for All supporters, like all Americans, are leaning into their pragmatism in response to the current political climate — one which has left many skeptical that Capitol Hill can jolt into action on an ambitious proposal like Medicare for All quickly enough to wrangle the soaring costs of health care,” Morning Consult said.
Chart of the Day: The Explosive Growth of the EITC
The Earned Income Tax Credit, a refundable tax credit for low- to moderate-income workers, was established in 1975, with nominal claims of about $1.2 billion ($5.6 billion in 2016 dollars) in its first year. According to the Tax Policy Center, by 2016 “the total was $66.7 billion, almost 12 times larger in real terms.”
Chart of the Day: The Big Picture on Health Care Costs
“The health care services that rack up the highest out-of-pocket costs for patients aren't the same ones that cost the most to the health care system overall,” says Axios’s Caitlin Owens. That may distort our view of how the system works and how best to fix it. For example, Americans spend more out-of-pocket on dental services ($53 billion) than they do on hospital care ($34 billion), but the latter is a much larger part of national health care spending as a whole.
