Taylor Swift Gets Apple Music to Pay Up
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On Sunday morning, Taylor Swift took Apple to task for the royalty agreement on its news music streaming service. Her open letter on Tumblr, titled “To Apple, Love Taylor,” said, “I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing and completely unlike this historically progressive and generous company.”
Related Link: How the Video Game Industry Is Failing Its Fans
“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing,” the pop singer argued on the behalf of music-makers everywhere, many of whom had voiced their discontent with the royalty policy. She concluded her letter saying, “We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
It was a sentiment shared by many independent music artists and producers. Just a few weeks earlier, the American Association for Independent Music had chimed in, “Since a sizable percentage of Apple’s most voracious music consumers are likely to initiate their free trials at launch, we are struggling to understand why rights holders would authorize their content on the service before October 1st.”
It took less than 24 hours for the “historically progressive and generous company” to respond via Twitter, and it didn’t wait until morning to make its announcement. Eddy Cue, Apple’s senior vice president of Internet Software and Services, personally called Swift to deliver the news before tweeting at 11:29 p.m., “#AppleMusic will pay artists for streaming, even during customers’ free trial period.”
Cue followed up with a feel-good response a minute later: “We hear you @taylorswift13 and indie artists. Love, Apple.” Later, Cue said that the company will pay artists on a per stream basis during the free trial period, although Cue declined to say what the rate would be. Once the free introductory period is over, Apple Music will pay music owners 71.5 percent of Apple Music’s overall subscription revenue in the United States.
Swift tweeted her response and addressed it to her fans and supporters: “I am elated and relieved. Thank you for your words of support today. They listened to us.”
Related Link: Apple Muscles Into Streaming Music Market
Swift’s crusade on social media showed the increasing weight that collective opinions on Twitter, Instagram and Facebook can have to force a change in corporate policy and direction. In a comic echo of that power, BuzzFeed promptly put together a list of 18 more issues Swift could fix through the power of social media, ranging from the battery life of iPhones to the size of Pringles cans.
Apple Music is launching on June 30, offering users a free, three-month subscription period. After that, the service will charge $9.99 a month for individuals and $14.99 a month for families with up to six members.
Number of the Day: 51%
More than half of registered voters polled by Morning Consult and Politico said they support work requirements for Medicaid recipients. Thirty-seven percent oppose such eligibility rules.
Martin Feldstein Is Optimistic About Tax Cuts, and Long-Term Deficits
In a new piece published at Project Syndicate, the conservative economist, who led President Reagan’s Council of Economic Advisers from 1982 to 1984, writes that pro-growth tax individual and corporate reform will get done — and that any resulting spike in the budget deficit will be temporary:
“Although the net tax changes may widen the budget deficit in the short term, the incentive effects of lower tax rates and the increased accumulation of capital will mean faster economic growth and higher real incomes, both of which will cause rising taxable incomes and lower long-term deficits.”
Doing tax reform through reconciliation — allowing it to be passed by a simple majority in the Senate, as long as it doesn’t add to the deficit after 10 years — is another key. “By designing the tax and spending rules accordingly and phasing in future revenue increases, the Republicans can achieve the needed long-term surpluses,” Feldstein argues.
Of course, the big questions remain whether tax and spending changes are really designed as Feldstein describes — and whether “future revenue increases” ever come to fruition. Otherwise, those “long-term surpluses” Feldstein says we need won’t ever materialize.
JP Morgan: Don’t Expect Tax Reform This Year
Gary Cohn, President Trump’s top economic adviser, seems pretty confident that Congress can produce a tax bill in a hurry. He told the Financial Times (paywall) last week that the Ways and Means Committee should be write a bill “in the next three of four weeks.” But most experts doubt that such a complicated undertaking can be accomplished so quickly. In a note to clients this week, J.P. Morgan analysts said they don’t expect to see a tax bill passed until mid-2018, following months of political wrangling:
“There will likely be months of committee hearings, lobbying by affected groups, and behind-the-scenes horse trading before final tax legislation emerges. Our baseline forecast continues to pencil in a modest, temporary, deficit-financed tax cut to be passed in 2Q2018 through the reconciliation process, avoiding the need to attract 60 votes in the Senate.”
Trump Still Has No Tax Reform Plan to Pitch
Bloomberg’s Sahil Kapur writes that, even as President Trump prepares to push tax reform thus week, basic questions about the plan have no answers: “Will the changes be permanent or temporary? How will individual tax brackets be set? What rate will corporations and small businesses pay?”
“They’re nowhere. They’re just nowhere,” Henrietta Treyz, a tax analyst with Veda Partners and former Senate tax staffer, tells Kapur. “I see them putting these ideas out as though they’re making progress, but they are the same regurgitated ideas we’ve been talking about for 20 years that have never gotten past the white-paper stage.”
The Fiscal Times Newsletter - August 28, 2017
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