How Snapchat Wants to Win the 2016 Election

Snapchat is getting a lot of attention for its presidential ambitions.
In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.
The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.
Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.
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Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).
To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.
The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.
Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.
If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.
This Is the Best Time Since the Recession to Get a Small Business Loan

Feeling the entrepreneurial itch? This is the best time in years to start a small business with a loan from a big bank, according to a new report from online loan marketplace Biz2Credit.
Banks with $10 billion or more in assets have raised their approval rates for small business loan requests to the highest level since 2011, when Biz2Credit started tracking them. In June 2011 big banks granted a measly 8.9 percent of small loan applications. Last month they approved 22.19 percent.
“These are the best numbers for big bank lending since the recession," Biz2Credit CEO Rohit Arora said in the report.
Related: What the U.S. Must Do to Avoid Another Financial Crisis
Banks had pulled back sharply on small business lending during and after the financial crisis. As a result, startups began turning to alternative lenders and credit unions. Those other sources of funding now have approval rates of 61 percent and 43 percent respectively, but those rates have been steadily declining, making the rebound in bank loans all the more welcome.
Bank approval rates are still well below where they were before the recession — and the Biz2Credit report is based on an analysis of just 1,000 loan applications on the site — but the trend is an encouraging one for the entrepreneurs among us.
Will Parents Finally Get a Break on Back-to-School Spending This Year?

The average family with school-age children will spend $630 on clothing and school supplies before their kids return to the classroom.
That’s down slightly from the $669 spent last year, but represents a 42 percent increase over the past decade, according to the National Retail Federation.
Despite the lower per-family spending, fewer consumers say the economy has influenced their spending plans, and a smaller percentage are looking for sales or buying generic products to save.
Among those surveyed, 93 percent said they’d buy clothing for their kids, laying out an average $218 on new threads and $117 on new shoes. Spending on school supplies will average $98.
Families said they planned to spend an average of $197 on electronics, down from $212 spent in that category last year.
Related: 10 Sure Ways to Save on Back-to-School Shopping
A quarter of those surveyed said that they’d start back-to-school shopping just a week or two before school started, while one in five start shopping two months before school begins.
Discount stores represented the most popular destinations for online shopping (62 percent), followed by department stores (56 percent), and clothing stores (54 percent).
Parents are letting their kids take the lead on some purchases, with 86 percent of shoppers saying that their kids will influence at least a quarter of purchases. Teens will spend $33 of their own money an average, and pre-teens will pay $18 out of pocket.
Total spending on back-to-school shopping will amount to $25 billion for K-12, with another $43 billion spent on back-to-college shopping.
They’re Leaving Las Vegas: Fewer I Do’s in Last Decade

When it comes to destination weddings, Las Vegas has lost that loving feeling. The Las Vegas Sun reports that the wedding rate in Sin City has plummeted 37 percent in the past decade—nearly 47,000 fewer couples got married in 2014 than in 2004.
By comparison, 2004 was a boom year for weddings in Sin City. There were 128,000 weddings that year—including Britney Spears’ 55-hour marriage to Jason Allen Alexander at A Little White Wedding Chapel.
Related: Marriage?? Young Americans Aren’t Even Shacking Up
Who knows why gambling on love in Sin City has become a losing bet? Perhaps the dip reflects a national trend of millennials waiting to tie the knot or choosing to stay single. The marriage rate in the U.S. neared a record low in 2015 and is expected to drop further in 2016. Then there’s the expense. According to the TheKnot, the average wedding cost (excluding the honeymoon) is $31,213, with many couples looking for more unusual venues.
Clark County Clerk Lynn Goya, who took office in January, wants to change that trend in Vegas. The current fee for a marriage license in Las Vegas is $60, but Goya is asking for a $14 increase in the cost of wedding licenses to support marketing efforts targeting engaged couples. Last year 81,000 weddings happened in Las Vegas—and she’s hoping that wedding vow renewals and gay weddings will help boost those numbers even more. In New York, the legalization of gay marriage in 2011 led to an estimated $259 million in spending and $16 million in revenues for New York City.
Related: The $2.6 Billion Gay Wedding Boom
Then again it may be hard for Las Vegas to shake that quickie, drive-thru wedding image. Sin City has always had an illustrious history of celebrity weddings, with many more misses than hits: Cher’s nine-day union to rocker Gregg Allman in 1975, Mia Farrow and Frank Sinatra in 1966, Demi Moore and Bruce Willis in 1987, Richard Gere and Cindy Crawford in 1991, and Angelina Jolie and Billy Bob Thornton in 2000. On the bright side, there’s Paul Newman and Joanne Woodward’s marriage, which endured for 50 years, Jon Bon Jovi and his wife, Dorothea’s 1987 wedding day, and Kelly Ripa and Mark Consuelo’s union from 1996, which is still standing.
Expense Account Dining: More McDonald's Than 'Mad Men'
The 15 Most Popular Restaurants for Business Travelers

Road warriors know that business travel can be far from glamorous — a seemingly endless series of meetings broken up by long stretches behind the wheel or in cramped airplane seats. And despite the occasional great meal, expense account dining isn’t all it’s cracked up to be, either.
That’s made clear by a new quarterly report from Certify, which provides software for companies and employees to manage their expenses. The company used millions of receipts and vendor ratings from business people to compile rankings of the most commonly expensed restaurants and those with the highest ratings.
Unsurprisingly, Starbucks was the most commonly expensed restaurant, accounting for 4.7 percent of receipts submitted for reimbursement. McDonald’s and Subway were next on the list, with the burger chain the most common choice for dinners and the sandwich chain the top pick for lunches. Fast food chain Chick-fil-A received the top rating among restaurants, with a 4.5 average on a scale from 1 to 5. The days of the three Martini lunch are clearly long gone.
Related: 9 Ways McDonald’s Wants to Get You Excited About Its Food Again
Certify also reported that business travelers continue to increasingly choose Uber and Airbnb over taxis and hotels. Airbnb grew 143 percent in receipts in the second quarter of the year, though it remains far behind hotels like Marriott and Hampton Inn in popularity. Rental cars still dominated the group transportation receipts (45 percent), but Uber made up 31 percent of receipts, an increase of 8 percentage points from this time last year. For the first time ever, Uber was more popular than taxis, which made up 24 percent of receipts.
What Your Smartphone Knows That Your Mother Doesn’t
Can Your Smartphone Be Used to Detect Depression?

It’s always there, in your pocket or purse or on your desk, quietly collecting information. And apparently, when it comes to depression, there’s quite a lot your smartphone knows about you.
According to a small study from Northwestern Medicine, that data from your smartphone can predict with eerie 87 percent accuracy whether you’re suffering from depression or not.
The telling signs: You spend more time on your smartphone and less time leaving the house, and you visit very few places each day.
Related: Smartphone Notifications Are Killing Our Concentration
The researchers used Craigslist to find 40 test subjects between the ages of 19 and 58, and outfitted their smartphones with an app to monitor their location and usage. The individuals took a questionnaire that measured signs of depression; half of the subjects had troubling symptoms and half did not. Using GPS, the phones tracked the subjects’ movements and locations every five minutes. The subjects also were asked questions about their mood at different points during the day.
These factors were then correlated with the test subjects’ original depression test scores. And the results were uncanny. Depressed people used their phones more often and for longer periods of time —an average of 68 minutes a day. By comparison, the individuals who didn’t show signs of depression spent only 17 minutes on theirs. Researchers attributed the increased use of the phone to task avoidance, another symptom of depressed people.
Perhaps more significant than the findings of this small study — only 28 of the 40 subjects had enough data to be studied — is the potential the researchers felt that smartphones could play in future medical diagnosis.
When loaded up with the correct sensors, the smartphone can be used to detect a person’s emotional states, and monitor moods, without the user having to utter a word. It also has the ability to offer suggestions to reinforce positive behaviors when depression is detected. The results of the study were published in the Journal of Medical Internet Research yesterday, but one conclusion was becoming increasingly evident even before the report came out: Smartphones — and the sensors they now contain — just keep getting smarter.