How Snapchat Wants to Win the 2016 Election
Snapchat is getting a lot of attention for its presidential ambitions.
In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.
The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.
Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.
Related: Can ‘Project Lightning’ Give Twitter a Fresh Jolt?
Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).
To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.
The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.
Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.
If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.
How to Save Greece? Try a Fundraiser
With Greece facing a loan payment of 1.6 billion euros to the International Monetary Fund on Tuesday, a man in London named Thom Feeney took it upon himself to launch a fundraising campaign for the financially strapped country on Indiegogo, an international crowdfunding site. As of late Monday afternoon, more than 400 people have pledged about 7,000 euros to the “Greek Bailout Fund,” and those numbers are climbing steadily.
Feeney says on Indiegogo that he is frustrated with European ministers and “all this dithering over Greece.” As Feeney states, “The European Union is home to 503 million people, if we all just chip in a few Euro then we can get Greece sorted and hopefully get them back on track soon. Easy."
He says he can clear the whole mess up with a contribution of just over three euros from each European. “That’s about the same as half a pint in London or everyone in the EU just having a Feta and Olive salad for lunch.”
Incentives for donors include a postcard with an image Alex Tsipras, the Greek Prime Minister, for a donation of three euros, and a Greek feta and olive salad for six euros. Ten euros gets you a small bottle of ouzo, and a pledge of 25 euros will earn you a bottle of Greek wine.
So far at least 90 donors will be expecting postcards, 35 can look forward to a salad, 40 have signed up to receive a bottle of ouzo, and 30 can expect a bottle of wine. But whether anyone will actually receive their rewards remains to be seen. Like the Greek creditors, the donors will have to wait and see if their payments ever arrive.
Update: As of Tuesday morning, more than 10,000 people have donated about 170,000 euros, and the numbers continue to rise. Feeney has stated that all the money will be returned if the fundraiser fails to reach its target.
McDonald’s Aims for a Classier Crowd with Lobster Rolls
As sales continue to fall, McDonald’s is desperately trying to reinvent itself, and its latest efforts seem to be aimed at a slightly classier crowd.
New England-area McDonald’s are going to start selling lobster rolls again after a 10-year hiatus, according to a report on Fox CT. No word yet on whether the old name McLobster will be revived.
The new lobster roll is reportedly made from 100 percent North Atlantic lobster, and includes mayonnaise, a bed of lettuce, and a small, toasted roll.
The meal has 290 calories and sells for $7.99.
McDonald’s introduced lobster rolls nationwide for the first time in 1993. Although the launch was a commercial disappointment, the rolls were still available seasonably in New England until 2005. Select McDonald’s restaurants in Canada also offer them for a limited time each year.
There were several reasons for the 1993 McLobster’s failure. Not only were customers wary of a “quality” seafood item served at a fast food chain, but the roll cost $5.99 (about $7.50 in 2015 dollars), a high price relative to the rest of menu.
The new lobster roll will also be expensive and doubts about the quality of its fast food continue to haunt the house that Ronald built. Given those barriers and the company’s track record, it seems unlikely that this particular crustacean-based sandwich is going to be driving a meaningful revival for McDonald’s any time soon.
Most Americans Are Happy at Work, but Feeling Burnt Out
They’re working longer days and clocking weekend hours, but nearly nine in 10 employees are still happy at work and motivated to rise in their organizations, according to a new report from Staples Advantage, the business-to-business arm of Staples, Inc.
The study was not all positive, however. Twenty percent of all workers surveyed and 25 percent of millennials said they expected to change jobs in the next year. Many said they feel chained to their desks during the workday, and 53 percent say they are feeling burnt out.
About half of employees polled said that they feel they can’t get up for a break at all, and just under half eat lunch at their desk.
Related: The One Quick Way to Boost Worker Productivity
“While many are still happy at work, we have to ask whether it’s because they’re truly inspired and motivated, or simply conditioned to the new reality?” Dan Schwabel, founder of WorkplaceTrends.com said in a statement. “Either way, employers need to adjust to win the war for talent and optimize productivity, engagement, and loyalty with employees.”
A quarter of employees say they are working after the standard workday has ended, and about 40 percent work at least one weekend per month. More than a third of workers say they put in those extra hours in order to finish work they didn’t have time to get to, and 22 percent say it’s because they want to get ahead for the next day.
The survey also looked at factors that erode employee productivity, with workers citing email overload and inefficient meetings as top factors. One if five workers said that they spend more than two hours per day in meetings.
Navy Paying Microsoft Millions to Maintain Obsolete Windows XP
Microsoft first introduced Windows XP in 2001. Last April Microsoft discontinued official support for the software. However, one major customer just signed a $9.1 million contract with the company in exchange for ongoing support of the system. The customer? The U.S. Navy.
Although the Navy has begun transitioning away from XP, it has about 100,000 workstations still using the software, including computers on ships, submarines, and other vessels. The entire contract could wind up costing the Navy nearly $31 million if it lasts until the June 8, 2017 deadline, according to CNN Money.
The Navy didn’t acknowledge the termination of the software until Vice Admiral Ted Branch, deputy chief information officer for the Navy, issued a memo in July 2014 requiring all PCs to transition to Windows 7 by April 30, 2015.
While Windows XP no longer receives regular security updates, Microsoft will supply the United States Navy’s Space and Naval Warfare Systems Command (SPAWAR) with custom security fixes for its products. Without the updates, the Navy would be susceptible to security threats.
The Navy still operates numerous applications and programs that rely on older versions of Windows, according to Steven Davis, a spokesman for the Space and Naval Warfare Systems Command in San Diego.
The Navy isn’t the only Microsoft customer that’s a little behind on the times. The Army signed a support agreement with Microsoft in April, and the IRS is also paying for custom support. In the corporate world, a staggering 44 percent of corporations still have the software installed on at least one PC.
This Match Is Going Public
An IPO for Those Who Think Love and Money Is a Match
The Match Group, home of the hugely popular dating apps and sites Tinder, Match, Chemistry, OurTime, and OkCupid, will issue an IPO in the fourth quarter. Mashable is calling it “the world’s flirtiest IPO.” Barry Diller’s InterActive Corp. (IAC), which owns the Match Group and a slew of other Internet brands, also appointed Joey Levin, formerly the CEO of IAC’s Search & Applications, CEO of IAC.
Back in 1995 when Match.com first debuted, people were skeptical of online dating, but today, dating apps and sites are big business. According to IBISWorld, dating sites are expected to bring in $1.17 billion in revenue this year, with apps totaling another $628.8 million. Online dating accounts for 48.7 percent of the revenue from U.S. dating services, but mobile dating apps such as Tinder are on the rise with 26.2 percent of the market.
Related: The Startup That Turned Down $30 Million from Mark Cuban
The largest dating service companies are the Match Group, eHarmony, Zoosk, Plenty of Fish, and Spark Networks. The Match Group leads the category, with nearly 22 percent share of the market. The Wall Street Journal reported the Match Group accounted for nearly one-third, or 29 percent, of IAC’s overall revenue in 2014. In the most recent quarter, the Match Group’s revenue was $239.2 million, or 30 percent of IAC’s revenue of $772.5 million.
With their portfolio of dating sites in more than 200 countries the Match Group is well positioned to market to the large generation of millennials worldwide. More than 7 million people sign up for their products every month.
Related: Love at First Byte: The Magic of Online Dating
As for what the Match Group’s ticker symbol might be on the stock exchange, the company’s lips are sealed. Many of the good ones are already taken. LOV belongs to rival Spark Networks, owner of JDate.com, ChristianMingle.com, and BlackSingles.com. DATE is the ticker symbol for Jiayuan, China’s largest dating site. LUV is taken by Southwest Airlines. Arrythmia Research Technology has HRT.
Apparently KISS is still available—if the Match Group gets lucky.