How Snapchat Wants to Win the 2016 Election
Snapchat is getting a lot of attention for its presidential ambitions.
In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.
The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.
Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.
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Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).
To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.
The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.
Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.
If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.
Craigslist Car Scams Are on the Rise, Especially in Midwest
An insurance group is warning consumers of a widespread scam in which fraudsters are buying cars on Craigslist with bogus checks.
The National Insurance Crime Bureau has identified nearly 100 instances throughout the Midwest of Craigslist car sales in which the buyers used fake bank checks.
“These scams are well organized and have all the appearances of being legitimate,” NCIB President and CEO Joe Wehrle said in a statement. “But in the end, the criminal gets the car and the sellers or their financial institutions are left on the hook for thousands of dollars still owed on the car.”
Related: A New Vicious Scam Targets Desperate Homeowners
The scam appears to be especially prevalent in states where vehicle owners retain the title despite an outstanding lien. NCIB, a nonprofit supported by the insurance industry, advises car sellers never to sign over the title until they have the money for the sale in hand, even if that means waiting a week or more for a check to clear.
Craigslist offers its own list of tips to avoid scams. Remember, the online marketplace offers no guarantees regarding items bought or sold via its site and little recourse if you are the victim of a scam.
The site’s No. 1 tip is to do all transactions in person. A growing number of police stations now offer dedicated space for people meeting in person for transactions they’ve agreed to online.
Those with information about insurance fraud or vehicle theft can anonymously report it by calling 800-835-6422 or texting keyword “fraud” to TIP411.
15 Restaurants Offering Free Food for Moms on Mother’s Day
Your Mom was the one who taught you to head straight for the clearance racks. Show her how much you've learned by taking her out for some deliciously cheap eats before taking a free garden tour.
Related: 10 Worst States for Working Mothers
Mother's Day Freebies 2015
- Beef O'Brady's: Free Meal with purchase of equal or greater value up to $10
- Billy Sims BBQ: Free Single Meat Sandwich, Side and Drink
- Brick House Tavern & Tap: Free Brunch Entree with Entree Purchase (reservations required)
- Chuck E. Cheese's: Free Individual Thin & Crispy Pizza with $29.99 purchase of Large 1 Topping Pizza, 4 Drinks & 30 Tokens (requires printable coupon, exp. 6/1)
- Corner Bakery: Free 6 Pack Bottoms Up Bundts with Entree Purchase (printable coupon, exp 5/11)
- Fogo de Chao: Free Lunch or Dinner on Next Visit for Moms who dine on Mother's Day
- Hooters: Free Meal with Drink Purchase (up to $10.99)
- Hurricane Grill & Wings: Free Dessert with Entree Purchase
- McCormick & Schmick's: Free Chocolate-Covered Strawberry with your order
- National Public Gardens Day: Free admission 5/8, with many activities continued through Mother's Day
- Orange Leaf: Free 8-oz. Froyo
- PDQ: Free Combo Meal with purchase of a Kids/Combo Meal
- Shoney's: Free Slice of Strawberry Pie with your order
- Spaghetti Warehouse: Free Strawberry Lemonade and Surprise Gift
- Tijuana Flats: Free Entree (must show offer to redeem)
As always, local participation may vary, so call ahead to check - and then make reservations if you can.
This article originally appeared in The Brad's Deals Blog.
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This Disease Hikes Health Care Costs By More than $10,000 a Year
Medical professionals and economists have been worried about the growing prevalence of diabetes for years. A new report shows their concerns are well placed. In 2013, the per capita health care bills of consumers with diabetes was $15,000, nearly 71 percent ($10,700) higher than those without the disease, according to the Healthcare Cost Institute.
The brunt of those bills are borne by health care providers, but consumers with diabetes have per capita out-of-pocket costs of $1,922, compared to just $738 for those who do not have diabetes.
For those under the age of 65, health care expenses grew an average 4.1 percent from 2012 to 2013, but the increase was even higher among children, who saw expenses rise 7 percent from 2011 to 2012 and then another 9.6 percent from 2012 to 2013.
Related: Diabetes Detection Up in Pro-Obamacare States
“There has been extraordinary growth in health spending for children with diabetes,” HCCI senior research Amanda Frost said in a statement, citing branded insulin as one factor in the increase.
For children, the costs go beyond medication. A 2012 study in Health Affairs found that people who develop diabetes before age 30 make less money than their peers, are more likely to drop out of high school and less likely to attend college.
One of the most widespread chronic diseases in the United States, diabetes care consumes about 10 percent of U.S. health care spending, according to a study by the University of Michigan.
This College Choice Could Make You $3Million Richer
The differences in starting salaries for STEM majors versus those who study the humanities have been widely publicized. Now, a new study looks at how those differences add up over a lifetime of earnings – and the results are staggering.
The lowest paid graduates, early childhood education majors, earn just $39,000 annually mid-career, while the highest paid petroleum engineering majors, make an average of $136,000 per year. Over a career, that difference amounts to more than $3 million, according to the report The Economic Value of College Majors by economists at Georgetown University.
Among the major fields of study, architecture and engineering students earn highest average salary--$83,000 per year, and education majors earn the lowest--$45,000 per year.
Related: 10 Public Universities with the Worst Graduation Rates
The study finds that generally it’s still worth it to go to college. The average bachelor’s degree holder makes $1 million more over a lifetime than a person with just a high school diploma.
A separate report released last fall by the Federal Reserve Bank of New York found that the value of a bachelor’s degree has reached an all-time high of around $300,000. Researchers found that it takes about 10 years to recoup the cost of a degree, a historically low level, down from close to 25 years in the late 1970s and 1980s.
So those education majors should still go to college, but they might be smart to look for more moderately priced options and to be more wary about taking on debt than their engineering peers.
Putin’s Shiny New Tank Breaks Down
According to news reports, including the Associated Press, the pride of the Russian military – Vladimir Putin’s T-14 Armata tank – broke down in the middle of Red Square on Thursday during a practice run of the Victory Day parade scheduled for Saturday. The state-of-the-art tank was one of eight rolling through Moscow Thursday morning when it unexpectedly came to a halt while the others rolled on.
According to the AP, the soldiers on hand first tried to tow the tank away, but were unsuccessful. After about 15 minutes, the problem was apparently solved, and the tank rolled off under its own power.
Related: 7 New Weapons in Vladimir Putin's Arsenal
An executive of the company that produced the tank told the AP that, despite the apparent attempts to tow it away, the tank had not broken down and was functioning properly.
The T-14 is meant to be the main battle tank that will carry the Russian Army into the rest of the 21st century. Its unmanned turret is controlled remotely by crew members safely inside an armored compartment in the body of the tank. It has advanced weapons system and armor, and is believed to be a match for any tank currently in service with North Atlantic Treaty Organization forces.
The T-14 has been written about extensively in the government-controlled Russian press, and its public unveiling is being treated as a major event. In addition, the parade Saturday will be watched not only by millions of Russians, but also by dozens of foreign dignitaries on hand to hel celebrate the 70th anniversary of the end of World War II. That means any malfunction of the tank during the actual parade on Saturday would be terribly embarrassing to the Kremlin.