Watch Out, YouTube! Facebook Wants Your Video Action

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.
Related: Facebook gaining ground on YouTube in video ads, report says
Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.
In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.
Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.
Related: Will Facebook Kill the News Media or Save It?
Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.
To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.
For content providers, it’s a new way to play—and pay.
You’ve Got to See This GOP Hawk’s Grisly Ad Opposing the Iran Deal

A group led by John Bolton, the aggressively hawkish Republican insider who served as George W. Bush's ambassador to the United Nations, has released an unusually grisly ad that vividly portrays a nuclear attack on the United States.
The 30-second video was produced by the Foundation for American Security and Freedom, which Bolton leads. It shows an all-American family of four sitting down to a dinner of pasta and red sauce. The father kindly asks, “How was your day?” As his wife and children enthusiastically reply, a blinding flash rips through the scene to the sound of burning and destruction. The screen fades to black, and then we see and hear Sen. Rand Paul speaking, with his words also written on the screen: “Rand Paul: ‘our national security is not threatened by Iran having one nuclear weapon’.” The screen fades to black again, and then we see a nuclear explosion, with the words: “It only takes one.” As the nuclear cloud boils up into the sky, we see the final message: “A nuclear threat is a threat to our national security.”
The 30-second video seems to consciously mimic Lyndon Johnson's infamous "Daisy" ad from the 1964 presidential election. That ad was widely criticized for using a nuclear explosion to frighten the audience into believing that, if elected, Republican nominee Barry Goldwater would risk all-out war with the Soviet Union. The ad was shown only once (on September 7, 1964) but that proved to be enough.
Several differences between the Bolton group’s ad and “Daisy” stand out. For one, the new ad shows a family being destroyed by a nuclear blast. By contrast, the Johnson ad implied the death of a small girl and many others, but without showing the blast and its victims together.
Another difference is the target. The “Daisy” ad took aim at a hawkish Republican candidate for president, implying that an aggressive attitude toward a major enemy could lead to the destruction of the world. The Bolton group’s ad takes aim at a dovish Republican candidate — and, by implication, a dovish American president — while suggesting that a diplomatic approach toward a major enemy could lead to war on American soil.
A final difference: The Johnson campaign withdrew the “Daisy” ad as the criticism poured in. The Bolton group’s ad is on the Internet, where it can be seen over and over again. And thanks to the dynamics of social media, it will likely reach a larger audience than “Daisy” ever did — though to what effect, it remains to be seen.
Here’s the Daisy ad:
Fast Cars and Rampaging Dinosaurs Help Universal Shatter Box Office Record

High-speed car chases, dinosaurs run amok and yellow, pill-like creatures helped Universal Pictures bring in more money this year than any other studio in movie history.
Universal announced Wednesday that the studio has grossed $5.53 billion in worldwide box office so far this year, setting an industry record. The Comcast-owned studio has pulled in $3.59 billion internationally and $1.94 billion domestically.
Related: ‘Jurassic World’ set to become fastest film to gross $1 billion
Three global box office hits -- “Furious 7,” “Jurassic World” and “Minions” -- were the most successful films for the studio. “Furious 7” and “Jurassic World” have each brought in over $1 billion already, with “Minions” expected to top $1 billion after its Sept. 13 debut in China. Universal is expected to become the first studio to release three films in one year that each took in over $1 billion.
And there are still some big films slated to be released by Universal before the year is out, including the N.W.A. biopic “Straight Outta Compton,” “Steve Jobs,” and the Tina Fey and Amy Poehler comedy “Sisters.”
20th Century Fox held the previous record for annual box office, grossing $5.52 billion in 2014.
These Women Are Now Earning Almost as Much as Men

That women earn 77 cents for every dollar a man makes has been chronicled and discussed at length, but a new analysis by economists at the Federal Reserve Bank of New York finds a far smaller gap among recent grads.
The country’s youngest (ages 22 to 27) female workers earn roughly 97 cents on the dollar compared to their male peers, when controlling for major and field of employment. For many majors, they actually earn more.
Any early advantage disappears, however, once workers hit mid-career, with men earning 15 percent more than women across the board. Even in majors where women earned more during the early years of their careers, men earn more by age 35.
Related: 10 Worst States for Working Mothers
Researchers point to several potential reasons for the reversal, including possible gender discrimination and women’s tendency to scale back their careers to bear and raise children.
“Because raising a family often requires more flexible schedules, those with family responsibilities who have difficulty satisfying time-sensitive work demands may face lower wages in these types of jobs,” the authors write. “In fact, in jobs where such time demands are largely absent, and more flexibility is possible, the pay gap has been found to be much smaller.”
For some women, that means leaving the workforce entirely. The percentage of women age 25 to 54 who are working has fallen to 69 percent since peaking in 1999 at 74 percent, following a 60-year climb.
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Facebook Patents a Technology That Could Use Your Social Network Against You

All that data Facebook has been gathering on you and your friends could someday be used to approve -- or deny -- your application for a loan.
Facebook was just granted an updated technology patent for “authorization and authentication based on an individual's social network.” This innocent-sounding technology can no doubt be applied in a multitude of ways, many of them benign. But one troubling use of the technology consists of assisting lenders in discriminating against a borrower based on his or her social network connections.
The patent application explains that a lender can use the technology to examine the credit ratings of members of the social network of the individual who is applying for a loan. If the average credit rating of the social network reaches a minimum, pre-defined level, the lender moves forward with the loan process. If the average credit score is too low, the loan application is rejected.
Related: Now Facebook Wants to Know Where You Buy Your Toothpaste
The new technology raises concerns about potential unjust bias, but banks would most likely use it as an additional factor in the loan approval process, not as an end-all metric. The Equal Credit Opportunity Act imposes strict guidelines as to what factors creditors can use when determining whether to approve a loan. It’s unclear if Facebook’s new technology falls under the criteria the federal law defines – things like income, expenses, debt and credit history.
Another fear involves predatory lenders. People rejected for loans through this process would make a nice customer list for unscrupulous financial operators.
Some of the less worrisome uses of the technology include preventing spam email and inappropriate content and improving the accuracy of searches. At this point, it’s not clear how Facebook plans to implement the new technology. Let’s hope the social networking giant stays on the sunny side of the street on this one.
Top Reads from the Fiscal Times:
- The 10 Fastest-Growing Jobs Right Now
- Teens Are Having Much Less Sex Than Their Parents Did at That Age
- 9 Social Security Tips You Need to Know Right Now
Facebook Patents a Technology That Could Use Your Social Network Against You

All that data Facebook has been gathering on you and your friends could someday be used to approve -- or deny -- your application for a loan.
Facebook was just granted an updated technology patent for “authorization and authentication based on an individual's social network.” This innocent-sounding technology can no doubt be applied in a multitude of ways, many of them benign. But one troubling use of the technology consists of assisting lenders in discriminating against a borrower based on his or her social network connections.
The patent application explains that a lender can use the technology to examine the credit ratings of members of the social network of the individual who is applying for a loan. If the average credit rating of the social network reaches a minimum, pre-defined level, the lender moves forward with the loan process. If the average credit score is too low, the loan application is rejected.
Related: Now Facebook Wants to Know Where You Buy Your Toothpaste
The new technology raises concerns about potential unjust bias, but banks would most likely use it as an additional factor in the loan approval process, not as an end-all metric. The Equal Credit Opportunity Act imposes strict guidelines as to what factors creditors can use when determining whether to approve a loan. It’s unclear if Facebook’s new technology falls under the criteria the federal law defines – things like income, expenses, debt and credit history.
Another fear involves predatory lenders. People rejected for loans through this process would make a nice customer list for unscrupulous financial operators.
Some of the less worrisome uses of the technology include preventing spam email and inappropriate content and improving the accuracy of searches. At this point, it’s not clear how Facebook plans to implement the new technology. Let’s hope the social networking giant stays on the sunny side of the street on this one.
Top Reads from the Fiscal Times:
- The 10 Fastest-Growing Jobs Right Now
- Teens Are Having Much Less Sex Than Their Parents Did at That Age
- 9 Social Security Tips You Need to Know Right Now