How Big Is Your Screen? Minecraft Brings Its Game to Movie Theaters in the U.S.
The Minecraft sandbox just got a whole lot bigger.
This summer, one of the most popular games in the world may be coming to a movie theater near you. But you can play only if you’re between the ages of 7 and 17.
With over 100 million registered users, there is nothing virtual about Minecraft’s success. Microsoft paid $2.5 billion to purchase the game and its developer, Mojang, last year. This summer, startup Super League Gaming is giving young fans a chance to play the game in movie theaters. SLG has partnered with four major movie theater chains—Regal Entertainment Group, AMC Theatres, Cinemark Theatres and iPic Theaters—to bring the shared experience of a 100-minute Minecraft game to thousands of kids in 25 cities at more than 80 theaters.
For theater owners, it’s an attractive way to generate more revenue. They can sell more seats and they get to keep a larger percentage of the gross from league ticket sales than from movie ticket sales. With overall box office receipts in decline, theater owners are searching for new ways to fill theater seats. The summer of 2014 was the worst summer for movies since 1997, with a 15 percent decline of $3.9 billion from 2013. With the $204 billion opening of Jurassic World in June, theater owners are cautiously optimistic for 2015.
SLG president and co-founder Brett Morris told Fortune that “theaters want to be a destination for all entertainment, and there’s not a better next-gen entertainment option than gaming.” The summer games series taps into the kids who already spend hours playing Minecraft and watching Minecraft YouTube videos online.
After purchasing tickets online for $20 each, gamers will bring their own fully-charged laptops (which must be already loaded with Minecraft version 1.8 or above) to the movie theater. Once there, they can form teams and play the game in small groups on their laptops. They also can watch the entire playing field on the movie screen as teams play in real time.
For the kids, it’s a way to socialize—and strategize. Kids can be as loud as they want, compare builds, grab snacks, and move around inside the theater.
Plans for a fall league are already under way, with 150 theaters in 18 states signed up to participate. Each six-week league session costs $120, with gamers playing once a week. SLG is also going international, with gaming events in China and Canada.
Everyone else will have to wait for Minecraft, the movie, which is currently in development at Warner Bros.
Stat of the Day: 0.2%
The New York Times’ Jim Tankersley tweets: “In order to raise enough revenue to start paying down the debt, Trump would need tariffs to be ~4% of GDP. They're currently 0.2%.”
Read Tankersley’s full breakdown of why tariffs won’t come close to eliminating the deficit or paying down the national debt here.
Number of the Day: 44%
The “short-term” health plans the Trump administration is promoting as low-cost alternatives to Obamacare aren’t bound by the Affordable Care Act’s requirement to spend a substantial majority of their premium revenues on medical care. UnitedHealth is the largest seller of short-term plans, according to Axios, which provided this interesting detail on just how profitable this type of insurance can be: “United’s short-term plans paid out 44% of their premium revenues last year for medical care. ACA plans have to pay out at least 80%.”
Number of the Day: 4,229
The Washington Post’s Fact Checkers on Wednesday updated their database of false and misleading claims made by President Trump: “As of day 558, he’s made 4,229 Trumpian claims — an increase of 978 in just two months.”
The tally, which works out to an average of almost 7.6 false or misleading claims a day, includes 432 problematics statements on trade and 336 claims on taxes. “Eighty-eight times, he has made the false assertion that he passed the biggest tax cut in U.S. history,” the Post says.
Number of the Day: $3 Billion
A new analysis by the Department of Health and Human Services finds that Medicare’s prescription drug program could have saved almost $3 billion in 2016 if pharmacies dispensed generic drugs instead of their brand-name counterparts, Axios reports. “But the savings total is inflated a bit, which HHS admits, because it doesn’t include rebates that brand-name drug makers give to [pharmacy benefit managers] and health plans — and PBMs are known to play games with generic drugs to juice their profits.”
Chart of the Day: Public Spending on Job Programs
President Trump announced on Thursday the creation of a National Council for the American Worker, charged with developing “a national strategy for training and retraining workers for high-demand industries,” his daughter Ivanka wrote in The Wall Street Journal. A report from the president’s National Council on Economic Advisers earlier this week made it clear that the U.S. currently spends less public money on job programs than many other developed countries.
