How Big Is Your Screen? Minecraft Brings Its Game to Movie Theaters in the U.S.
The Minecraft sandbox just got a whole lot bigger.
This summer, one of the most popular games in the world may be coming to a movie theater near you. But you can play only if you’re between the ages of 7 and 17.
With over 100 million registered users, there is nothing virtual about Minecraft’s success. Microsoft paid $2.5 billion to purchase the game and its developer, Mojang, last year. This summer, startup Super League Gaming is giving young fans a chance to play the game in movie theaters. SLG has partnered with four major movie theater chains—Regal Entertainment Group, AMC Theatres, Cinemark Theatres and iPic Theaters—to bring the shared experience of a 100-minute Minecraft game to thousands of kids in 25 cities at more than 80 theaters.
For theater owners, it’s an attractive way to generate more revenue. They can sell more seats and they get to keep a larger percentage of the gross from league ticket sales than from movie ticket sales. With overall box office receipts in decline, theater owners are searching for new ways to fill theater seats. The summer of 2014 was the worst summer for movies since 1997, with a 15 percent decline of $3.9 billion from 2013. With the $204 billion opening of Jurassic World in June, theater owners are cautiously optimistic for 2015.
SLG president and co-founder Brett Morris told Fortune that “theaters want to be a destination for all entertainment, and there’s not a better next-gen entertainment option than gaming.” The summer games series taps into the kids who already spend hours playing Minecraft and watching Minecraft YouTube videos online.
After purchasing tickets online for $20 each, gamers will bring their own fully-charged laptops (which must be already loaded with Minecraft version 1.8 or above) to the movie theater. Once there, they can form teams and play the game in small groups on their laptops. They also can watch the entire playing field on the movie screen as teams play in real time.
For the kids, it’s a way to socialize—and strategize. Kids can be as loud as they want, compare builds, grab snacks, and move around inside the theater.
Plans for a fall league are already under way, with 150 theaters in 18 states signed up to participate. Each six-week league session costs $120, with gamers playing once a week. SLG is also going international, with gaming events in China and Canada.
Everyone else will have to wait for Minecraft, the movie, which is currently in development at Warner Bros.
Small Business Owners Say They’re Raising Worker Pay
A record percentage of small business owners say they are raising pay for their workers, according to the latest monthly jobs report from the National Federation of Independent Business, based on a survey of 10,000 of the group’s members. A seasonally adjusted net 35 percent of small businesses say they are increasing compensation. “They are increasing compensation at record levels and are continuing to hire,” NFIB President and CEO Juanita Duggan said in a statement accompanying the report. “Post tax reform, concerns about taxes and regulations are taking a backseat to their worries over filling open positions and finding qualified candidates.”
The US Is Running Short on More Than 200 Drugs
The U.S. is officially running short on 202 drugs, including some medical staples like epinephrine, morphine and saline solution. “The medications most vulnerable to running short have a few things in common: They are generic, high-volume, and low-margin for their makers—not the cutting-edge specialty drugs that pad pharmaceutical companies’ bottom lines,” Fortune’s Erika Fry reports. “Companies have little incentive to make the workhorse drugs we use most.” And much of the problem — “The situation is an emergency waiting to be a disaster,” one pharmacist says — can be tied to one company: Pfizer. Read the full story here.
Chart of the Day: Could You Handle a Sudden $400 Expense?
More Americans say they are living comfortably or at least “doing okay” financially, according to the Federal Reserve’s Report on the Economic Well-Being of U.S. Households in 2017. At the same time, four in 10 adults say that, if faced with an unexpected expense of $400, they would not be able to cover it or would cover it by selling something or borrowing money. That represents an improvement from 2013, when half of all adults said they would have trouble handling such an expense, but suggests that many Americans are still close to the edge when it comes to their personal finances.
Kevin Brady Introduces Welfare Reform Bill
The Tax Policy Center’s Daily Deduction reports that Rep. Kevin Brady (R-TX), chair of the House Ways and Means Committee on Friday introduced The Jobs and Opportunity with Benefits and Services (JOBS) for Success Act (H.R. 5861). “The bill would rename the Temporary Assistance for Needy Families (TANF) program and target benefits to the lowest-income households. Although the House GOP leadership promised to include an expansion of the Earned Income Tax Credit as part of an upcoming welfare reform bill, this measure does not appear to include any EITC provisions.” The committee will mark up the bill on Wednesday.