How CNN Is Cashing In on Trump-Mania

How CNN Is Cashing In on Trump-Mania

Republican presidential candidate Donald Trump speaks during a campaign event in Rock Hill, South Carolina January 8, 2016. REUTERS/Chris Keane
CHRIS KEANE
By Yuval Rosenberg

Fox News’s GOP debate last month generated blockbuster ratings — 24 million viewers saw Donald Trump and the other top Republican presidential contenders mix it up, making it the most-watched non-sports cable show ever. Now Fox News rival CNN is poised to cash in on that success.

The news network is asking advertisers to pay 40 times its usual rate, or as much as $200,000 for a 30-second commercial, during the second GOP debate, which it is scheduled to host on Sept. 16, according to Ad Age. CNN is also charging $50,000 to $60,000 for commercials airing that day in the earlier debate between second-tier candidates.

Related: Two New Polls Show Exactly Why Donald Trump Is Winning​​

Ad Age says CNN isn’t expected to pull in quite the same level of viewership as Fox News did, but even if the next primetime debate fails to match the earlier numbers, it is still likely to be the most-watched debate CNN has ever aired. The network can thank Trump for that, just as it could thank another outspoken and unpredictable GOP phenomenon for helping to set its previous debate record: In 2008, almost 11 million viewers tuned in to the vice presidential debate between Joe Biden and — you betcha! — Sarah Palin.

If the Palin example holds, news networks aren’t going to be the only ones to benefit from the Trump surge. “Saturday Night Live” saw its viewership and buzz soar in 2008 as Tina Fey’s impersonation of Palin became a sensation in its own right. And when the former Alaska governor appeared on SNL in October 2008, the show drew its highest ratings in 14 years.

Related: Trump Is Still Surging — Here’s Who Can Stop Him​​

The new season of SNL starts Oct. 3, so it’s probably a safe bet that Lorne Michaels — and other executives at NBC, even after the network dumped Trump from The Celebrity Apprentice in the wake of his comments about Mexican immigrants — are rooting for Trump mania to keep going for another month, at least. In the meantime, NBC announced Tuesday that Trump will appear on “The Tonight Show” next week.

Top Reads from The Fiscal Times:

6 Traits of an Emerging Millionaire: Are You One?

TFT/iStockphoto
By Jacqueline Leo

It’s not just Wall Street bankers, hedge fund traders and corporate raiders who will join the one percent.    Nope.  By now you may have heard that the new look of affluence in America is kind of… girly. The 7th Fidelity Millionaire Outlook found that today’s emerging high rollers are 66 percent female and 25 percent non-white. 

The Fidelity Outlook identified 6 wealth-building traits that multi-millionaires have in common: Their starting point—a mere $250,000 in assets. 

Related: Americans Are About to Get a Nice Fat Pay Raise

1   Time Horizon: On average, emerging affluent investors are just 40 years of age with 27 years left before they reach the normal retirement age of 67. Only one percent of the emerging affluent is retired.

2.   Career: Many of the emerging affluent have pursued similar professions to today’s millionaires, including information technology, finance and accounting. While they might be at lower-level positions than millionaires, they have a number of years in front of them to move up the ladder.

3.   Income: At $125,000, the median annual household income for the emerging affluent is 2.5X the median U.S. household income8 and is nearing the income of today’s millionaires ($200,000 for those still employed). 

Related: The 10 Best States for Taxes in 2015​​​ 

4.   Self-Made Status: Approximately eight in 10 emerging affluent investors have earned or increased their assets on their own, a trait they share with millionaires and deca-millionaires.

5.   Long-Term Focus: The emerging affluent share millionaires’ long-term focus, with three in four of both groups focused on the long-term growth of their assets, and three in 10 focused on supporting the lifestyle they want in retirement.

6.   Investing Style: Similar to deca-millionaires, the emerging affluent display a willingness to invest aggressively to help maximize returns, as well as a willingness to set aside a significant portion of their portfolio for riskier investments that promise a bigger payoff. The emerging affluent and deca-millionaires were also most likely to describe themselves as “self-directed” investors, seeking hands-on involvement with their investments.

Top Reads from The Fiscal Times:

Why Hard Science and Medicine Is Getting Mushy

<strong>Percent Growth:</strong> 36.4%<br/><strong>No. Jobs Added:</strong> 36.4k<br/><strong>Typical Education Needed:</strong>Doctoral or professional degree<br/><br/><em>Source: <a href="http://www.bls.gov/news.release/pdf/ecopro.pdf" target="_blank">B
iStockphoto
By Jacqueline Leo

Arthur Caplan, one of America’s top medical ethicists, is worried about pollution. Not the kind that ruins our oceans or makes it hard for us to breathe, but the kind that poses a threat to the “trustworthiness, utility, and value of science and medicine.”

Caplan, who directs the Division of Medical Ethics at NYU Langone Medical Center, wrote a blistering essay in last week’s Mayo Clinic Proceedings, saying, "The pollution of science and medicine by plagiarism, fraud, and predatory publishing is corroding the reliability of research. Yet neither the leadership nor those who rely on the truth of science and medicine are sounding the alarm loudly or moving to fix the problem with appropriate energy."

He goes on to cite three causes of publication pollution, which can undermine these areas of “hard science” that should be sacrosanct.

  • The proliferation of journals that recruit authors who pay to get their articles published. Despite having substandard or no peer view, these "predatory publishers" now comprise an estimated 25 percent of all open-access journals. "Not only do they provide opportunities for the unscrupulous in academia and industry to pad their curriculum vitaes and bibliographies with bogus articles and editorial appointments, they also make it difficult for those involved in the assessment and promotion of scholars to discern value from junk," writes Dr. Caplan.
  • Research misconduct, like falsifying or fabricating data or concealing serious violations. Fourteen percent of scientists report that their colleagues falsify data, and 72 percent report other questionable practices, according to one 2009 study published in PLoS One.
  • Plagiarism, which, according to a 2010 Nature article was "staggering," requiring editors to spend "inordinate amounts of time" checking submissions they receive.

Top Reads from The Fiscal Times:

TSA Made $674,841 from Travelers’ Loose Change Last Year

REUTERS/Mario Anzuoni
By Yuval Rosenberg

That loose change in your pocket really adds up…for the government: The Transportation Security Administration collected $674,841.06 in quarters, nickels, dimes and pennies left behind by busy travelers at airport security in fiscal 2014.

In 2005, Congress allowed the TSA to put unclaimed money toward its security operations. The agency says it “makes every effort to reunite passengers with items left behind at the checkpoint, however there are instances where loose change or other items are left behind and unclaimed.” That money is turned into the TSA’s financial office.

Related: 10 Outrageous Items Confiscated by the TSA in 2014

The amount collected has been climbing each year since 2010. The 2014 total is almost $37,000 more than the agency collected the previous year and nearly $300,000 more than was left behind in 2008. In all, over the past seven years travelers have gifted the TSA $3,557,538.39.

Yes, that’s $3.5 million in spare change the agency has added to its coffers courtesy of harried travelers.

Maybe the yearly total have been climbing because travelers are increasingly engrossed with their smartphones, or maybe it’s a sign that the economy has perked up a bit so they no longer care to scoop up those nickels and dimes. Maybe it’s just that getting through a TSA checkpoint is such a hassle that travelers are willing to donate a few coins to be done with the process several seconds sooner.

Whatever the reason, here are the 20 airports where travelers left behind the most spare change in 2014:

Top Reads from The Fiscal Times:

Baseball in 2015: Record High Revenues

A man speaks with a job recruiter at the Nassau County Mega Job Fair at Nassau Veterans Memorial Coliseum in Uniondale, New York October 7, 2014.  REUTERS/Shannon Stapleton
By Andrew Lumby

e 2015 Major League Baseball season gets underway on Monday with the sport dealing with an aging, shrinking television audience—yet league revenues, franchise valuations and player salaries are all rising faster than the stock market.

With the average MLB team now worth more than $1.2 billion and the average salary breaking $4 million, let's take a look at how the business of baseball has changed in the last few years.

A shrinking, aging television audience

"The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. All five averaged more than 38 million viewers. Contrast that with the 2014 World Series audience—a skinny 13.8 million—down 64 percent despite an increased U.S. population. Media buyer Adgate said that's "unlike the Super Bowl, which has set an audience record in five of the last six years."

Related: Madison Bumgarner: Exhibit A in Baseball’s Screwball Salary System

Not only is the audience declining, but it's aging too: Last year's World Series had a viewer with a median age of 55.6—a new high. Just five years prior, it had been sub-50 at 49.9, and was in the 44-46 range during the early 1990s.

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