The Apple Economy
  • When Brands Go Bad: 14 Global Giants Losing Value

    By Jonathan Berr, The Fiscal Times

    Interbrand’s list of the top 100 global brands, which incorporates market and financial metrics as well as somewhat squishier measures of brand strength, featured 14 household names that have lost...

  • Apple: Why the Market Is Mispricing a Brand Behemoth

    By Suzanne McGee, The Fiscal Times

    Coke’s brand value is roughly 48 percent of its market value; that of Google is 31.6 percent. At Apple, brand value represents only 22.1 percent of market capitalization.

  • Buffett: Threat of Default Won’t Work Long Term

    By Matthew J. Belvedere, CNBC

    History will judge the Troubled Asset Relief Program more positively than people do now, Warren Buffett said on CNBC Thursday, five years to the day since the financial bailout program was signed...

  • Why the BlackBerry Buyout Might Not Happen

    By Jonathan Berr, The Fiscal Times

    BlackBerry, the beleaguered smartphone maker, said Monday that it had signed a “letter of intent agreement” to accept a $4.7 billion buyout offer from a consortium led by its largest shareholder,...

  • Why Wall Street Hates Apple’s iPhone 5C

    Apple’s two new iPhones, announced to much fanfare Tuesday, have landed with a bit of a thud. The devices, despite some enhanced features, failed to truly wow gadget geeks. At the same time, the...