How Snapchat Wants to Win the 2016 Election

How Snapchat Wants to Win the 2016 Election

By Millie Dent

Snapchat is getting a lot of attention for its presidential ambitions.

In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.

The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.

Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.

Related: Can ‘Project Lightning’ Give Twitter a Fresh Jolt?

Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).

To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.

The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.

Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.

If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.

British Blitz

After Hanging Back, Cameron Vows to Escalate Air Strikes Against ISIS

By Eric Pianin

After losing a crucial 2013 parliamentary vote authorizing military force in Syria, Prime Minister David Cameron noticeably pulled Great Britain back from global affairs, effectively allowing other countries to address Russia’s invasion of Ukraine and the alarming growth in strength of ISIS.

Last January, President Obama reportedly told Cameron that Britain must adhere to its military spending commitment to NATO or set a damaging example to its European allies. Obama and other U.S. military officials have said that Britain’s failure to hit a military spending target of two percent of its Gross Domestic Product would be a serious blow to the military alliance.

Related: Britain Hangs Back As the U.S. Pays $2.2 Billion to Fight ISIS

In an about-face, Cameron on Sunday said he hopes to step up his country’s role in the allied air campaign against ISIS while also adopting new tough measures at home to try to stem the rise of jihadist activities.

In an interview with NBC’s Meet the Press, Cameron said talks were underway in Parliament about what more can be done to allow his country to take part in the U.S. led campaign against ISIS in Syria, as well as in Iraq.

Cameron’s Conservative Party won a surprisingly resounding reelection victory in May, and since then he has been talking about the need for Britain to step up to the plate more in helping the U.S. and other allies halt the spread of ISIS throughout the Middle East and North Africa. Although Parliament in 2013 rejected air strikes against ISIS in Syria, media reports last week revealed that British pilots embedded with coalition forces have been taking part in operations in Syria.

"In Syria we're helping not just with logistics, but surveillance and air-to-air refueling,” Cameron confirmed yesterday. “But we know we have to defeat ISIS, we have to destroy this caliphate whether it is in Iraq or in Syria--that is a key part of defeating this terrorist scourge that we face. I want Britain to do more. I'll always have to take my parliament with me," said Cameron.

Related: Why America’s War with ISIS Will Take Years

Cameron was expected to announce a five-year plan for fighting the terrorist group on Monday, according to The Sunday Times.

"I want to work very closely with President Obama, with other allies,” Cameron said. “Britain is now committed to its NATO two per cent defense spending target all the way through this decade. We've already carried out more air strikes in Iraq than anyone else other than the U.S., but I want us to step up and do more, what I call a full spectrum response,” he said on Meet the Press.

Until recently, Cameron has sought to steer his country on a centrist path that included tough austerity measures and a dramatic scaling back of the United Kingdom’s military presence overseas. Those policies were only reinforced by Cameron’s strong showing at the polls.

Since the Great Recession, the British Army lost fully 20 percent of its troops--from 102,000 to 82,000 since 2010.   

Related: How ISIS Could Drag the U.S. into a Ground Fight

British aircraft and unmanned drones have been used to attack ISIS emplacements in Iraq with more than 200 bombs and missiles, according to a recent report by The Guardian. ISIS targets included 20 buildings, at least two containers and 65 trucks. As the Guardian noted, British air operations are a small fraction of those carried out by U.S. aircraft and drones, which have struck more than 6,000 targets as part of Operation Inherent Resolve, according to recent Pentagon figures.

Here’s the Scoop: Fun Facts for National Ice Cream Day

Ice Cream Cone
Flickr/m01229
By Suelain Moy

When President Ronald Reagan in 1984 designated the month of July as National Ice Cream Month and declared the third Sunday of July as National Ice Cream Day, he probably never could have foreseen a time when flavors of the treat included Pork Rind, Strawberry Durian or Squid.

Ice cream shops around the country will be celebrating their special day again this Sunday, July 19. Carvel stores will be offering a buy-one-get-one-free deal on any size or flavor of soft-serve cones.  Friendly’s is celebrating its 80th birthday this weekend, with participating stores also offering buy-one-get-one-free deals. Baskin-Robbins is offering a free upgrade to waffle cones with double scoops during the entire month of July. It also will offer 31 percent off all its ice cream sundaes on Friday, July 31.

Related: Born in the USA: 24 Iconic American Foods

Those chains offer a wide variety of flavors, but probably nothing quite as exotic as the OddFellows Ice Cream Co. in New York City, known for formulations loaded with unusual ingredients: Edamame, Chorizo Caramel Swirl, Cornbread and Maple Bacon Pecan. OddFellows co-owner Mohan Kumar says National Ice Cream Day will be just a regular Sunday for him and his stores: “It’s a beautiful day for ice cream every day.”

As you consider indulging in a frozen snack, here are some fun facts to fuel our red hot passion for ice cream:

Who Screams for Ice Cream: California, Indiana, Pennsylvania, Texas and New York are the states that consume the most ice cream. California also produces the most ice cream—over 142,000 gallons every year. About 10.3 percent of all the milk produced by U.S. dairy farmers is used to make ice cream. The five most popular brands in the U.S. are private labels, followed by Blue Bell, Haagen-Dazs, Breyers and Ben & Jerry’s. According to the International Dairy Foods Association, vanilla is America’s favorite flavor of ice cream, followed by chocolate. And how’s this for being ice cream crazy? Ben & Jerry’s employees get three free pints a day. They also get a free gym membership.

Hard Facts About Soft Serve: Despite many headlines to the contrary, it does not look like former British Prime Minister Margaret Thatcher invented soft-serve ice cream before she became known as the Iron Lady. The honor instead goes to Tom Carvel of Carvel ice cream or Dairy Queen co-founder J. F. McCullough. In Carvel’s case, his ice cream truck got a flat tire in Hartsdale, New York, in 1934. As the ice cream started to melt, he noticed its soft, creamy consistency and began selling it right from the truck. Two years later, he opened his first Carvel shop at the site where the truck first broke down.

Related: The 9 Most Expensive Junk Foods

Why We’re All Coneheads:  Italo Marchiony, an Italian immigrant, was granted a patent for waffle-like ice cream cups in New York City in December 1903. But he may not be the father of the cones we enjoy today. As the story goes, Arnold Fornachou, an ice cream vendor at the 1904 World’s Fair in St. Louis, ran out of dishes. His neighbor, a Syrian man, was selling crisp, Middle Eastern pastries called Zalabias. When rolled up, the waffle-like Zalabias made a perfect cone to hold the ice cream. The International Association of Ice Cream Manufacturers and the International Dairy Foods Association credit Ernest A. Hamwi, the pastry maker, with creating the cone, but others have also claimed credit — including Abe Doumar, another Syrian immigrant at the 1904 fair who would go on to produce the first machine to mass-produce ice cream waffle cones.

Tiny Bubbles, Big Business: How Seltzer Became the Hot New Drink

Cans of soda are displayed in a case at Kwik Stops Liquor in San Diego, California February 13, 2014. REUTERS/Sam Hodgson/Files
SAM HODGSON
By Millie Dent

Struggling to decide between healthy but boring water and sweet, sugary soda, Americans are increasingly turning to fizzy water to quench their thirst.

Although soda remains the leader in the soft drink category, soda consumption has fallen for the 10th year in a row, to the lowest level since 1986, according to The Wall Street Journal. Americans have been dropping sugary soda for years due to health concerns, but lately even diet soda has been losing popularity over worries about artificial sweeteners.

Sales of fizzy water — the category includes such well-known brands as Perrier and San Pellegrino — have grown to about $1.5 billion a year, more than doubling since 2010, according to data from industry research firm Euromonitor quoted in The Washington Post.

Related: How Coke Beat Pepsi in the New Cola Ad War

One of the top new brands is National Beverage’s LaCroix Sparkling Water, whose dozen flavors of bubbly H20 seem to be aimed at millennials in particular. The brand’s bright, colorful cans convey an alternative vibe, and the drink’s Instagram is loaded with attractive young people hoisting a can at pools, beaches and other relaxing places.

National Beverage credited sparkling water as the main factor that grew the company’s stock 75 percent over the last five years. Sales of the LaCroix brand alone have grown to $175 million, almost tripling since 2009.

Another rapidly growing brand, Sparkling Ice, owned by Talking Rain Beverage Company, saw sales boom to more than $384 million in 2014 from $2.7 million in 2009.

Gary Hemphill, managing director and COO of research at Beverage Marketing, sees the sales of seltzer and sparkling water only increasing as consumer demand for healthier refreshments grows.

Hackers’ Delight: 1 Million Miles for Reporting United Airlines Security Flaws

A United Airlines plane with the Continental Airlines logo on its tail, sits at a gate at O'Hare International airport in Chicago October 1, 2010.  REUTERS/Frank Polich
Frank Polich
By Suelain Moy

Now here’s a rewards program Julian Assange could love. United Airlines has confirmed that it paid 1 million frequent flier miles each to two hackers who found serious flaws and security breaches in its computer systems.

Related: Millions of Samsung Galaxy Phones May Be Vulnerable to Hackers

This past May, United started a “bug bounty” program to find loopholes in its security, but it’s hardly the first corporate entity to do so. Google, Facebook and Yahoo all offer rewards or incentives to hackers who report bugs to them privately. Netscape engineer Jarrett Ridlinghafer is largely credited with coming up with the concept of rewarding good, or “white hat,” hackers for trouble-shooting in 1995.

Jordan Wiens, founder of cybersecurity company Vector 35, was one of two winners to claim a million airline miles for his prize. He posted a screenshot of his mileage account on Twitter. (He submitted the bug on May 15, got a response on May 19, a validation notice on June 24 and then the payout on July 10.) A second bug he reported won a lesser prize of 250,000 miles. Kyle Lovett from Montgomery, Calif., was the other million-mile winner. Lovett Tweeted that he will use some of the miles to fly out his mother and brother to California.

No doubt the airline saved a ton of money in preventing computer issues. In recent months United has had to ground it flights twice as a result of computer system glitches. On June 2, an automation issue affected 150 flights, or 8 percent of its morning schedule. On July 8, a network connectivity issue due to a router malfunction locked up its reservations system and grounded thousands of flights worldwide.

Looks like the airline has more miles to dole out, too: Twitter was full of happy pronouncement from hackers claiming smaller prizes and begging Delta to do the same.

How the Emmys Made Netflix’s Very Good Week Even Better

'Arrested' bump disappoints Netflix investors, shares drop
Reuters
By Josh Herr

When the Emmy nominations were announced on Thursday, there were any number of people who were hoping Netflix’s already excellent week would end with a fizzle.

The old school broadcast networks (ABC, CBS, NBC and Fox), HBO, Amazon, Hulu, AMC, BBC America and FX all had shows that were widely admired and due for recognition at the annual awards extravaganza.

Netflix, on the other hand, was coming off the widely panned season of “House of Cards,” the critically admired but little-seen “Bloodline” and “Unbreakable Kimmy Schmidt,” and the domestic flop of its $90 million historical epic, “Marco Pollo.” Additionally, “Orange Is the New Black,” which had a strong third season both in terms of reviews and ratings, was forced by a change in the Emmy rules to submit as a drama rather than a comedy, putting it up against more hard-hitting dramatic programs.

Related: How the Video Game Industry Is Failing Its Fans

As it turns out, Netflix’s very good week would keep going with a record setting 34 nominations. This is dwarfed by HBO’s 127 nominations, but this is a remarkable number for the streaming service nevertheless.

The shower of nominations came on the end of a week in which Netflix stock price continued to climb at a rapid pace, making it the single best performing stock in the S&P 500 this year. Netflix continues to grow rapidly, adding 900,000 domestic users in Q2 and a staggering 2.4 million users internationally, widely exceeding expectations of 6000,000 and 1.9 million, respectively.

If there is a downside, it is that Netflix is unlikely to actually WIN in any of the major Emmy categories. The beloved series “Mad Men” and “Parks and Recreation” should have a lock on the comedy and drama awards (and if Jonathan Banks of “Better Call Saul” doesn’t win besting supporting actor in a drama, there will be riots!). But for Netflix, it is still an honor just to be nominated.

The streaming giant will not be resting on its laurels. Coming on the back of its critically-acclaimed and bone-crunching adaptation of “Daredevil,” the company will be teaming up with Marvel again for three more shows.  Netflix will also be amping up its feature film division with debuts from “True Detective” director Cary Fukunaga and an action movie starring Brad Pitt.

The company may walk away empty handed when they hand out the golden statues on September 20th, but for the time being, everything is coming up Netflix.