How Snapchat Wants to Win the 2016 Election

Snapchat is getting a lot of attention for its presidential ambitions.
In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.
The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.
Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.
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Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).
To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.
The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.
Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.
If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.
Why More Workers Are Saying ‘No Thanks’ to a Full-Time Job

After years of keeping a conservative head count, companies have finally started to hire workers again. But they may find that many workers aren’t interested in becoming full-time employees anymore.
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The number of independent workers increased by 12 percent in the past five years, and nearly 80 percent of those who work for themselves plan on remaining independent, according to a new report by MBO Partners. One in seven non-independent workers is considering going freelance.
Nearly 80 percent of freelance workers say that they’re happier working for themselves, thanks to the flexibility of being their own boss. Plus, they’re earning decent money.
More than a quarter of independent workers earn more than $75,000 per year, and the number making more than $100,000 per year has surged by 45 percent to almost 3 million.
The majority of today’s freelancers have actively chosen to go independent. Technology has made the shift easier, and Obamacare has made it possible for independent workers to secure health benefits for themselves and their families. However, they may be slacking when it comes to retirement planning. Seven in 10 self-employer people don’t save for retirement regularly, according to a separate report from TD Ameritrade.
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The number of full-time, independent workers now totals nearly 18 million Americans, with another 12.5 million who doing contract work part-time. Independent workers say they feel more secure working freelance, thanks to an average of four or more revenue streams, according to the MBO Partners report.
Watch Out, YouTube! Facebook Wants Your Video Action

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.
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Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.
In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.
Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.
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Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.
To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.
For content providers, it’s a new way to play—and pay.
Did Airlines Collude to Keep Air Fares High?

For months now, oil and gas prices have been dropping—and that includes jet fuel. So why haven’t airline ticket prices dropped as well? That’s one of the questions the Justice Department wants answered as it investigates the possibility of collusion among carriers to keep airfares high.
The DOJ also wants to know if companies conspired to limit the number of available seats in order to drive prices up. Yesterday, the Associated Press broke the news that major U.S. carriers had received a letter demanding copies of all communications the airlines had with each other, Wall Street analysts, and major shareholders about their plans for passenger-carrying capacity, going back to January 2010. The civil antitrust investigation is focusing on whether airlines illegally indicated to each other how quickly they would add new flights, routes, and extra seats in an effort to prop up ticket prices.
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Just minutes after the news broke, stocks of the major U.S. airlines fell four to five percent, with the S&P 500 airlines index off more than four percent. Until now, the U.S. airline industry had been enjoying record profits, due to increasing numbers of Americans flying and a huge drop in the price of jet fuel. In April, the price of jet fuel was $1.94 per gallon, a decrease of 34 percent from the previous year.
The investigation marks a notable shift for the Justice Department, which approved the merger of American Airlines and US Airways back in November 2013, despite previously blocking it over concerns that the airlines would collude on fares. The probe could signal a more aggressive approach on antitrust enforcement, under the strong leadership of Loretta Lynch, who was confirmed in April.
Justice Department spokesperson Emily Pierce confirmed that the department was investigating potential “unlawful coordination” among some airlines.
Just two weeks ago, U.S. Senator Richard Blumenthal (D-CT) urged the Justice Department to investigate what he called “anti-competitive, anti-consumer conduct and misuse of market power in the airline industry.”
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Since 2008, various mergers have resulted in four major airlines (down from nine)—American, Delta, Southwest, and United—controlling about 80 percent of all domestic air travel. All four airlines have confirmed that they received the letter and that they were cooperating with the investigation.
According to Bureau of Transportation Statistics, the average domestic airfare rose 13 percent from 2009 to 2014 (adjusted for inflation). The average domestic flight last year cost $391. In the past year alone, airlines received an additional $3.6 billion from bag fees and another $3 billion from reservation-change fees. All of the major airlines—American Airlines, United Continental Holdings, Delta Air Lines, Southwest Airlines, JetBlue Airways, and Alaska Air Group—posted record profits with a consolidated net income of over $3 billion during the first quarter of 2015.
Here’s Why Whole Foods Is Apologizing to Customers

Stocking up at Whole Foods for a Fourth of July Bar-B-Q this weekend? Better double check the prices you’re paying.
Most customers expect to pay high prices at Whole Foods. The gourmet supermarket is often jokingly referred to as “Whole Paycheck.” But in its New York stores, the grocer may have gone too far.
The company’s co-CEOs admitted in a video shared online yesterday that workers in the stores had been mislabeling the weights of its prepared foods. “Straight up, we made some mistakes,” co-CEO Walter Robb said in the video.
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The executives never said the word “sorry,” but said that they would retrain their workers, implement a third-party auditing system, and give items for free to customers who found a mistake not in their favor.
The New York City Department of Consumer Affairs announced last week that an investigation had tested 80 types of prepackaged foods and found that all of them had mislabeled weights.
“It is unacceptable that New Yorkers shopping for a summer BBQ or who grab something to eat from the self-service aisles at New York City’s Whole Foods stores have a good chance of being overcharged,” DCA Commissioner Julie Menin said in a statement announcing the investigation last week. “Our inspectors tell me this is the worst case of mislabeling they have seen in their careers.”
Want to Boost the Value of Your House? Get High-Speed Internet

Having trouble selling your house? A slow Internet connection may be to blame.
Recently, The Wall Street Journal reported that “the availability of speedy Internet service is starting to affect Americans’ biggest purchase: their homes.”
In a study released earlier this week, researchers at the University of Colorado and Carnegie Mellon found that fiber-optic connections can add $5,437 to the price of a $175,000 home. A 2014 study by the University of Wisconsin at Whitewater showed similar results. It found that high-speed access could add $11,815 to the value of a $439,000 vacation house in Door County, Wisconsin.
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Some real estate agents are going so far as to tout high-speed Internet service in listings, along with the number of bathrooms and other desirable features.
For most Americans, adding a high-speed Internet line is relatively cheap and easy. And it sure beats renovating the kitchen.