How Snapchat Wants to Win the 2016 Election

Snapchat is getting a lot of attention for its presidential ambitions.
In an effort to both appeal to the youth vote and bolster its events coverage built on a growing volume of video posted by its users, the app recently posted a job opening for a Content Analyst in Politics & News.
The new hire will curate photos and videos for the app’s “Our Story” curated events coverage of the presidential race and other news events. That stories feature has already proven to be a massive success. On average, Snapchat’s Our Stories draws around 20 million people in a 24-hour window, director of partnerships at Snapchat, Ben Schwerin, told Re/code. The three-day story in April about Coachella, the music festival, generated 40 million unique visitors.
Political events might not be draws on that same scale, but Snapchat apparently believes its massive influence with younger Americans could attract millions millennials to engage in the political process at a time when voter turnout is at its lowest levels since World War II. In the 2012 mid-term election, the national turnout rate was 35.9 percent. Of that, only 13 percent were between the ages of 18 and 29.
Related: Can ‘Project Lightning’ Give Twitter a Fresh Jolt?
Boasting more than 100 million daily users, Snapchat is valued at $16 billion — giving it the reach and the financial clout to become a force in 2016 campaign coverage. About 60 percent of U.S. smartphone users aged between 13 and 24 have used the app, according to The Financial Times. The largest demographic of users is between the ages of 18 and 24 (45 percent), followed by those between 25 and 34 (26 percent).
To capitalize on that user base, Snapchat recently hired former CNN political reporter Peter Hamby to oversee its expanding news team. Snapchat wants to promote content from debates, rallies, appearances and other election events and allow users to follow along. But this isn’t purely an experiment in civic participation. Candidates can pay for political ads to appear on the social media app.
The social media app has an ace up its sleeve to incentivize candidates to purchase ads. The app already has age-gating technology and a form of geographic targeting. Originally put into place to make sure underage kids wouldn’t see alcohol ads, the age gate could be used to reach only voting-age users. The geographic targeting allows Our Stories to only be viewable by people in the same city or area, so politicians could target specific areas, especially ones in a tight race.
Snapchat, best known as the service that allows users to send disappearing photos, claims that ads inserted into “Our Stories” have an advantage over other social media advertisements because they leave more lasting impressions.
If campaigns buy into that and turn to Snapchat as a way to connect with a hard-to-reach demographic, the social media company could be the big winner in the 2016 election.
The $2.6 Billion Gay Wedding Boom

States in the Southeast that had banned gay marriage prior to last week’s Supreme Court decision legalizing it stand to gain the most from the ruling financially, according to a report compiled at the end of last year by the Williams Institute at UCLA and Credit Suisse.
The study found that states in the Southeast could see a total economic benefit of $733 million in the first three years after legalization of gay marriage, thanks to pent up demand and increased spending on weddings and tourism.
Researchers estimated that gay marriage spending nationwide could reach $2.6 billion over the next three years. Gay couples tend to have smaller weddings, with an average of less than 80 guests, according to TheKnot.
Related: How Gay Marriage Can Help Reduce the Deficit
Men spend an average of $15,992 on their wedding, while women spend an average of $13,055. More than 20 percent of gay couples spend more than $20,000 on their nuptials. The average opposite-sex marriage costs more than $31,000.
In addition to boosting consumer spending, which helps GDP, the ruling may also be a boon to federal coffers. While married couples now benefit from the financial protections of marriage, they also now have to pay the tax penalty.
The legalization of gay marriage in New York in 2011 led to an estimated $259 million in spending and $16 million in revenues for New York City, according to the mayor’s office.
Hillary Too Expensive? Get Chelsea Clinton at a Discount

If you’re turned off by the astronomical speaking fees commanded by the former Secretary of State and her former president husband, you have an option: You can go Clinton shopping.
Hillary and Bill Clinton earned in excess of $25 million for delivering 104 speeches between 2014 and the first three months of 2015, including $11 million that Hillary Clinton collected delivering 51 speeches, according to reports filed with the Federal Election Commission.
Related: Hillary Clinton’s Achilles' Heel: Trust
While Hillary’s fees varied, they typically exceeded a quarter-million-dollars a pop and went as high as $300,000, although she generally donated the funds to the Clinton family’s global foundation.
But at least one sticker-shocked university balked at her price and settled for a bargain basement alternative – daughter Chelsea Clinton.
As The Washington Post recounted on Tuesday, officials of the University of Missouri at Kansas City were in the market for a celebrity speaker to headline a gala luncheon marking the opening of a women’s hall of fame in early 2014. Initially, they thought of inviting Clinton’s 34-year old daughter to deliver brief remarks at the event.
When Chelsea’s speaking agency responded that she probably wouldn’t be available, university officials decided to “shoot for the moon” and invite her mother, the presumptive 2016 Democratic presidential candidate, to appear instead. However, they were stunned when the answer came back that Hillary Clinton indeed would be available but it would cost them $275,000.
Related: College Students Outraged over Hillary Clinton’s Massive Speaking Fees
University officials regrouped and resumed their hunt for a speaker. Then word came back that Chelsea Clinton was available to speak after all – and for the relatively modest fee of $65,000. Likely still reeling from the Hillary demand, university officials jumped at the offer.
Chelsea Clinton appeared at the luncheon on Feb. 24, 2014, and here’s what her schedule called for: a 10-minute speech followed by a 20-minute, moderated question-and-answer session and a half-hour posing for pictures with VIPs off-stage. As with Hillary Clinton’s paid speeches at universities, Chelsea Clinton directed her fee to the Bill, Hillary and Chelsea Clinton Foundation.
School officials said Chelsea’s appearance, which was covered by private donations, was well worth the money. Reactions to the story on social media were less positive, with anti-Clinton commentators having a field day mocking America’s one-time and perhaps future first family.
The Washington Post Closes a Window on Hackers and Big Government

The Washington Post is pushing back against government surveillance, hackers and other nosy folks trying to get a peek at you and your data.
Starting Tuesday it will begin to encrypt parts of its website to make it more difficult to track the reading habits of visitors. The encryption will apply to the Post’s homepage, stories on the site’s national security page and The Switch, its technology policy blog.
A display icon of a small lock in the web address bar will signal readers that pages are encrypted. In addition, the secure pages will start with the letters “https,” rather than the standard “http.”
The encryption also has the potential to make it tougher for governments to censor content. If censors are monitoring website traffic, they can see only the domain a person is visiting, not the specific page. A country would have to block the entire website if it wanted to block content.
The Post acknowledges that the additional security measures could make online advertising less attractive to companies. Advertisers might also be driven away by having to make sure their content is also secure, an extra step some companies might not be willing to take.
The Post is the first major news organization to introduce such security measures. Last fall, The New York Times published a blog post imploring websites to implement secure connections, but it has yet to follow through on its own challenge.
However, other smaller news sources, such as the Intercept and TechDirt, use https technology by default.
Encrypted traffic is becoming increasingly common for many sites, including online banking and web-based email services. Earlier this month, the Obama administration ordered all public federal websites to begin using https technology by the end of 2016.
The social media giant Facebook announced in early June that users could encrypt notifications sent from the website to a user’s personal email address, protecting potentially sensitive emails. Facebook – as well as hackers, spies and others -- will be denied access to the user’s private encryption key.
This move prevents hackers who have accessed a user’s email inbox from being able to understand emails from Facebook without knowing their private key. While a user’s activity on the actual site will not be encrypted, this announcement could be the first in a series of moves to protect Facebooks’ user privacy.
Apple and Google have also implemented more security measures for user privacy over the last year.
The Sweet Credit-Card Perk You Have But Don’t Know About

You know that your credit card offers rewards like cash back and airplane miles, but many cards also offer automatic travel insurance, which could prove valuable on your next trip.
Nearly 90 percent of reward credit cards offer accident insurance while you’re on vacation and 63 percent cover luggage if you use you card to pay for the trip, according to a new report by CardHub. On nearly a quarter of cards that offer travel accident insurance, coverage is more than $300,000.
Almost three-quarters of cards that cover luggage will pay you for lost bags, while nearly half cover delayed luggage.
Related: Credit Cards Can Be Your Best Friend—or Worst Enemy
The report found that the Chase Sapphire Preferred Rewards Card offered the best travel insurance, followed by Discover It, Wells Fargo Propel 365 and Citi Prestige.
Coverage amounts vary and restrictions apply, so check in with your issuer to get the details of what your card offers.
Travel insurance isn’t the only time credit cards come in handy for travel. Some cards also offer roadside assistance. If your car breaks down, runs out of gas, or you lock your keys inside most credit cards will send roadside assistance to help you out.
That perk, while convenient, isn’t free. The issuers usually charge you a discounted rate for the service and bill it directly to your credit card. Discover, for example, charges $70 per incidence but covers 24-hour towing, assistance and locksmith services.
Jeb Bush Wasn’t Bashful About Trading on Family Name

While Jeb Bush frequently is touted as both a two-term governor and a successful businessman, his often dubious record as an entrepreneur and investor has been widely documented over the past three decades.
The 62-year-old scion of a powerful political family and now an announced candidate for the 2016 GOP presidential nomination was involved in a myriad business ventures dating back to the mid-1980s, The Washington Post noted on Monday in the latest media examination of Bush’s entrepreneurial exploits as he tried to amass his fortune.
Related: Jeb Bush Shows Some Fire in Campaign Launch
Bush brokered numerous real estate deals in Miami, helped to arrange bank loans in Venezuela, marketed shoes in Panama, sought out Mexican investors for a building-materials company, advised transnational financial services firms — you name it. He also made a boatload of money by sitting on a handful of corporate boards. And ever since he left the Florida governor’s office in 2007, Bush — like Democrat Hillary Clinton — has raked in substantial income by giving speeches while also consulting and managing investments for others.
“Jeb Bush had a successful career in commercial real estate and business before serving as Florida’s governor,” Kristy Campbell, a spokeswoman for Bush, told the Post. “He has always operated with the highest level of integrity throughout his business career.”
And yet the Post’s lengthy review of Bush’s business career — culled from records, lawsuits, interviews and newspapers accounts dating back more than 30 years — reveals a picture of a young man on the make who “often benefited from his family connections and repeatedly put himself in situations that raised questions about his judgement and exposed him to reputational risks.”
Related: Can Jeb Bush Unite the GOP’s Establishment and Religious Wings?
Five of Bush’s former business associates have been convicted of crimes; one remains an international fugitive on fraud charges. Bush has disavowed any knowledge of the wrongdoing and conceded that some of the businessmen he met in Florida took advantage of his relative youth and naiveté.
One thing that comes through loud and clear in the Post report is that Jeb Bush had no compunction about trading on his family name in trying to make a buck.
Major case in point: In early 1989, seven weeks after his father, George H.W. Bush, took office as president, Jeb Bush took a trip to Nigeria with the executive of a Florida company called Moving Water Industries. Bush had just been hired to help market the firm’s water pumps.
With no less than a special escort from the U.S. ambassador to Nigeria, Bush and his new boss met with the nation’s political and religious leaders as part of the company’s effort to land a deal that would be worth $80 million.
“My father is the president of the United States, duly elected by people that have an interest in improving ties everywhere,” the young Bush told the group. “The fact that you have done this today is something I will report back to him very quickly when I get back to the United States.”
Just days after Bush returned to the U.S., his father sent the president of Nigeria a handwritten note thanking him for hosting his son. Not surprisingly, Moving Water Industries eventually landed the deals it was seeking, according to the Post.